Search Engine Marketing

Search Engine Marketing Goal

To drive dramatically increased amounts of profitable traffic to your site with the best return on investment.

Benefits of Search Engine Marketing

• More profit
• More sales
• More visitors
• More leads
• Continuous return on initial investment

Search Engine Marketing Steps Include

• Analyze needs, goals, opportunities, challenges
  • Benchmark starting point
• Researching keywords, competitive sites
• Design search engine strategy
• Search engine optimization
  • Select keywords
  • Structure Website
  • Design pages for high placement
• Register with (submit to) search engines
• Submit to appropriate pay for Inclusion sites if any
• Pay for click
  • ROI research, and recommendations
  • When ROI positive
    • Set up account
    • Write ads
    • Place bids
• Track and report results
• Continuously improve and expand

Research, Analysis, Recommendations and Strategies

We learn your business objectives, objectives for your site, Web site plans, promotional plans, and budget. Using your input, clues from your top competitors, and keyword selection tools, we determine the set of keyword phrases most likely to position your site high in the search engines and drive qualified prospects to your site.

We use tools such as WordTracker and Overture Keyword Suggestion tool to target the right keywords to help you achieve a high position.

We recommend a strategy for promoting those keywords on your home page, other pages, data-driven product pages (if you have them), and Pay for Click advertisements.

Benchmark Before Optimizing

Web position for important keywords is measured and documented to identify where improvement is needed and to establish a basis for comparison. Software tools are used to search for multiple keywords on multiple search engines, and generate a report that can be seen on a private Website.

Search Engine Optimization

To win, Web pages must focus hard on the selected keywords which must be repeated the right number of times (frequency), in the right places (prominence).

Monitor and Improve Results To Stay Ahead

Search engines are constantly changing. Your competitors are constantly improving. You may have not budgeted for a strong enough first effort to take the lead and keep it. Sometimes we make wrong decisions the first time. Some things do very well, and you may want to build on that success.

To get ahead, stay ahead, and expand your good results, you need to measure your success and failures, and make appropriate changes.

We monitor your Web traffic statistics with tools provided by your Web hosting provider and again run WebPosition™ 3 Gold PRO Web Position reports. We analyze results, discuss them with the client, come up with a plan and implement it, typically on a quarterly basis.

SEM Example

ArtFair Source Book Optimization by Straight-On. Site development by WebHostWorks.net.

"Sales from folks landing on my web site via search engines have gone up by six or seven times ... more"

Greg Lawler