Search Engine Tips Articles and Links
We stay current on search engine marketing by practicing the art using the latest tools, collaborating with other search engine experts, and reading articles and books.
Important questions about successful search engine marketing are answered in the articles below.
Success Stories
SEM
Beefs Up Online Sales for Omaha Steaks
Sales at OmahaSteaks.com grew to $85 million in 2004, a 23% increase
over the previous year. And both Paschal and online marketing manager
Mike Robinson give much of the credit for that bump to the company’s
early embrace of yet another emerging technology: search engine marketing.
Search Engines - Which are Most Important
Is
Yahoo’s Directory Worth Submitting To
Short answer, probably not.
google and Page Rank
Maximize
your rankings by leveraging the five areas of the WebPosition Page Critic
by Brent Winters
Tools and Methods used by Straight-On.
Link
Popularity Considerations
by Mark Nelson
Website
Promotion and Targeted Link Popularity
Find sites linking to your competitors but not your site.
12
Essential Strategies for Building & Structuring Inbound Links
By Stephen Mahaney
How
to get out of Google's sandbox
Andre Voget, The Axandra newsletter archive - 22 February 2005.
If your web site has good rankings on Yahoo, MSN and other search engines
but not on Google, it's likely that your web site has been put into
Google's sandbox.
Outsourcing Search Engine Marketing
Outsourcing
a SEO program
By Bob Garcia, Director WebPosition by WebTrends
" ... Without a SEO solution to keep you constantly "updated" on changes that could affect your rankings positively or negatively, you could lose highly targeted web traffic to your competitors. Your SEO solution can come in different forms such as using a software tool (like WebPosition Gold), using an outside vendor for your SEO efforts, or a combination of the former..."
Web sites - Search Engine Optimization
Search
Engine Watch
Search engine marketing information
Overture
Suggestion Tool
Helps find the right keywords to promote.
Keyword popularity. Number of searches last month on Overture's Pay
for Click network.
Pay for Click
How
to avoid click fraud
The Axandra newsletter archive - 18 January 2005
Click fraud is becoming a major problem for online advertisers. If you
advertise your web site on pay per click search engines such as Overture
or Google AdWords, chances are that you pay way too much for your clicks.
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