Search engine marketing drives a continuous stream of visitors to your site
503 516 6755
“Thank you for the reports! Dyann and I have noticed over the past month
an increase in telephone calls and e-mail inquiries coming directly
from the web site. So our real-life experiences are matching your
numerical predications. You have done a great job of helping me figure
out a direction to take my web site and then implement a plan to get
me there.
Thanks!”
Scott Liebenguth
Liebenguth Law
"Sales from folks landing on my web site
via search engines have gone up by six or seven times ... more"
Greg Lawler
Portland Oregon
Art Fair
SourceBook Optimization by Straight-On. (Portland, OR)
Site developed
by NextGem
SEO Portland
Straight-On is a search engine marketing firm offereing search engine marketing services, specializing in organic search engine optimization. We can help your company or organization as we have done with others for over 10 years.
Stanford Davis, Principal SEO Consultant.
Stanford is a founding board member of SEMpdx.
Search Engine Marketing and Optimization
Search Engine Marketing Benefits |
||
More profit |
Higher Search Engine
Position |
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Search Engine Optimization Definition
Search engine optimization is structuring multiple pages on the Web site and the content of those pages to achieve high position on organic search engines such as Google and Yahoo. Search terms are carefully selected and skillfully woven into the fabric of your web pages.
Search Engine Marketing Definition
Search Engine marketing is the combination of keyword research, search engine optimization, information design, copywriting, link development and pay for click advertising to achieve beter position on search engine results pages, increase targeted taffic and drive business success.
Search Marketing Expertise
Straight-On owner, Stan Davis, had the privelege of attending the Advanced Search Marketing Expo in Seattle June 2007 where he heard from the super stars of search marketing as part of our continuing effort to keep up to date.
Stan also participated on the panel of search marketing experts at the SEMpdx Hot Seat June 12, 2007. The panel provided feedback on six Web sites regarding Internet marketing, optimization, conversion, and pay for click.
SEO Policy
Follow Google Webmaster Guidelines for SEO.
Search Engine Marketing Goal
To drive dramatically increased amounts of profitable traffic to your site with the best return on investment.
Search Engine Optimization Tip
To win, Web pages must focus exclusively and thoroughly on the selected keywords which must be repeated the right number of times (not too few, and not too many), and positioned correctly on the page. To make a strong impression on your readers and search engines, support important themes with multiple pages.
Search Engine Marketing Services
- Analyze needs, goals, opportunities, challenges
- Benchmark starting point
- Research keywords, competitive sites
- Design search engine strategy
- Select keywords
- Document analysis and selections
- Optimize Web site for Search Engines
- Structure Web site
- Design pages for high placement
- Register with (submit to) on line directories if necessary
- Submit to appropriate pay for inclusion sites if appropriate
- Pay for click
- ROI research, and recommendations
- When ROI positive
- Set up account
- Write ads
- Place bids
- Track and report results
- Continually measure, improve and expand
Research, Analysis, Recommendations and Strategies
We learn your business objectives, objectives for your site, Web site plans, promotional plans, and budget. Using your input, clues from your top competitors, and keyword selection tools, we determine the set of keyword phrases most likely to position your site high in the search engines and drive qualified prospects to your site.
We use tools such as WordTracker and Overture (Now Yahoo) Keyword Suggestion tool to target the right keywords to help you achieve a high position.
We recommend a strategy for promoting those keywords on your home page, other pages, data-driven product pages (if you have them), and Pay for Click advertisements.
Benchmark Before Optimizing
Web position for important keywords is measured and documented to identify where improvement is needed and to establish a basis for comparison. We search for multiple keywords on multiple search engines, and generate a report that can be seen on a private Web site.
Monitor and Improve Results To Stay Ahead
Search engines are constantly changing. Your competitors are constantly improving. You may have not budgeted for a strong enough first effort to take the lead and keep it. Sometimes we make wrong decisions the first time. Some things do very well, and you may want to build on that success.
To get ahead, stay ahead, and expand your good results, you need to measure your success and failures, and make appropriate changes.
We monitor your Web traffic statistics with tools provided by your Web hosting provider and again generate Web Position reports. We analyze results, discuss them with the client, come up with a plan and implement it, typically on a quarterly basis.
Contact Straight-On
Contact our company to get our expert opinion on what is best for your site. , call 503.516.6755, or use our online form to request a quote.
Stanford Davis, presenter at Association of Home Businesses:
Other presentations:
Overcoming the Top 10 SEO Mistakes.
Current Projects
Portland Divorce Law - A new WordPress site with SEO targeting the Portland divorce lawyer market.
Tight Fisted Finds, a new DotNetNuke-based Website offering extreme bargains, starting in the Portland market.
Philosophy
We encourage our clients to develop content-rich sites with elements to support an online community.
We optimize your site to enhance the experience of searchers and visitors.
We help search engines do their job of presenting worthwhile content to their visitors.
We apply search engine optimization techniques effectively, but sparingly and strenuously avoid questionable methods.